Effies Exposed Booklet

How do you reach an audience that believes they’re invincible? Bastion and Cancer Institute NSW faced one of public health’s toughest comms challenges: getting young Australians to see vaping as a genuine health risk when all they could see were the benefits, not the...

When a brand walks away from an iconic character at the height of its fame, it usually signals a reset. For Budget Direct, it was a calculated move. After years of success with Captain Risky, Jonathan Kerr, Chief Growth Officer at Auto & General, and agency...

If you’re planning to enter the Australian Effie Awards, our recent How to Enter & Win webinar showed what separates a decent entry from one that actually wins. Effie judges, past winners from Westpac, Droga5 and 303, and effectiveness experts broke down how...