Effies Exposed Booklet

Colin Wilson-Brown, the architect of advertising effectiveness in Australia, has stepped down as Chair of Judges for the Australian Effie Awards, ending an association that began when the awards launched in 1990 — 36 years ago. Advertising Council Australia CEO Tony...

Special Australia and Uber Eats scoop Grand Effie Special wins Effective Agency of the Year McDonald's wins Effective Advertiser of the Year   Special Australia and Uber Eats have won The Grand Effie at this year’s Australian Effie Awards — the country’s premier...

Advertising Council Australia has announced a record 144 finalists for the 2026 Australian Effie Awards, the largest finalist field in the program's history. Clemenger BBDO leads the field with 15 nominations, followed by Special Australia (12) and BMF and Saatchi...