Download the ‘Effies Exposed’ booklet for practical tips on what it takes to create a winning Effies entry. The booklet includes case studies with analysis on successful entries from previous years.
How do you reach an audience that believes they’re invincible? Bastion and Cancer Institute NSW faced one of public health’s toughest comms challenges: getting young Australians to see vaping as a genuine health risk when all they could see were the benefits, not the...
When a brand walks away from an iconic character at the height of its fame, it usually signals a reset. For Budget Direct, it was a calculated move. After years of success with Captain Risky, Jonathan Kerr, Chief Growth Officer at Auto & General, and agency...
If you’re planning to enter the Australian Effie Awards, our recent How to Enter & Win webinar showed what separates a decent entry from one that actually wins. Effie judges, past winners from Westpac, Droga5 and 303, and effectiveness experts broke down how...
Effie Australia is proudly brought to you by Advertising Council Australia (ACA), the peak body for Australia’s leading agencies in the advertising industry.