Effies Exposed Booklet

Download the ‘Effies Exposed’ booklet for practical tips on what it takes to create a winning Effies entry. The booklet includes case studies with analysis on successful entries from previous years.

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Special, Sunday Gravy, W+K and 303 lift the lid on their Effie-winning campaigns

3 Nov 2026

Special Australia, Sunday Gravy, Wieden+Kennedy and 303 will take audiences inside their 2026 Grand and Gold Effie-winning campaigns when Advertising Council Australia (ACA) hosts The Work Behind The Work in Melbourne on 19 November and Sydney on 24 November. The...

Colin Wilson-Brown steps down as Effie Chair of Judges

12 Oct 2026

Colin Wilson-Brown, the architect of advertising effectiveness in Australia, has stepped down as Chair of Judges for the Australian Effie Awards, ending an association that began when the awards launched in 1990 — 36 years ago. Advertising Council Australia CEO Tony...

Effies 2026: Special Australia & Uber Eats scoop Grand Effie, McDonald’s wins Advertiser of The Year

9 Oct 2026

Special Australia and Uber Eats scoop Grand Effie Special wins Effective Agency of the Year McDonald's wins Effective Advertiser of the Year Special Australia and Uber Eats have won The Grand Effie at this year’s Australian Effie Awards — the country’s premier...

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Effies Exposed Booklet

Recent news

Special, Sunday Gravy, W+K and 303 lift the lid on their Effie-winning campaigns

Colin Wilson-Brown steps down as Effie Chair of Judges

Effies 2026: Special Australia & Uber Eats scoop Grand Effie, McDonald’s wins Advertiser of The Year