Effies
Australia
Virgin Australia: A Remarkable Comeback Story
Agency
Special Australia
Client
Virgin Australia
Awards
Bronze
Challenger Brand
Silver
CX
Summary
Find out how about Virgin Australia's remarkable come back. How fast-acting and brave customer-focused ideas transformed an airline in administration. The case demonstrates the way Virgin Australia overcame a difficult communications challenge and found a way to rebuild its brand with experience innovation at the heart, shifting the conversation from administration uncertainty to positive buzz. All short-term revenue and growth goals were achieved within a single quarter of launch, allowing Virgin Australia to meet and even beat main competitor in key brand metrics.
Case study
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Credits
| Tom Martin | Chief Creative Officer | |
| Julian Schreiber | Chief Creative Officer | |
| Jade Manning | Creative Director | |
| Vince Osmond | Creative Director | |
| Toby Moore | Creative | |
| Luke Thompson | Creative | |
| Lauren Regolini | Creative | |
| Locki Choi | Creative | |
| Jack Wall | Creative | |
| Phil Harkness | Creative | |
| Adam Shear | Head of Design | |
| Maggie Webster | Designer | |
| Celia Garforth | Head of Strategy | |
| Dave Hartmann | Strategy Partner | |
| Lily Waters | General Manager | |
| Rachel McEwen | Team Lead | |
| Sarah Calver | Business Director | |
| Brynee Roche | Business Manager | |
| Will Moore | Strategy Director | |
| Sevda Cemo | Head of Film Production | |
| Erin Hudson | Group Business Director | PHD |
| Remi Baker | Strategist | PHD |
| Jeremy Hooper | Business Director | PHD |
| Riya Thakerar | Planning Director | PHD |
| Libby Minogue | Chief Marketing Officer | Virgin Australia |
| Erina Chapman | Brand Marketing Leader | Virgin Australia |
| Ali Dunn | General Manager, Customer Strategy & Insights | Virgin Australia |
| Ange Grant | Head of Paid Media, Retail and Content | Virgin Australia |
| Alex Plummer | General Manager, Digital | Virgin Australia |