Case History Database

In response to a healthcare crisis, a campaign was launched to reduce unnecessary emergency department visits in South Australia. The big idea, "Umm…ergency," branded the moment of uncertainty people feel when they're unsure whether their symptoms require emergency care. The campaign successfully directed people to Healthdirect, helping to save lives by redirecting calls and reducing avoidable emergency department presentations. The work proved that a bold, creative approach can effectively manage demand in public health and deliver a significant return on investment.

David Stocker	Managing Director / Head of Strategy	Simple
Pat Parisi	Creative Director	Simple
Kirsty Pozza	Account Director	Simple
Matt Schirripa	Director	Simple
Rory Pippan	Director	Simple
Elly Glaser	Copywriter	Simple
George Sezenias	Design Director	Simple
Ben Adlington	Senior Producer	Simple
Jake Lutz	Colourist	Simple
Ryan Stephens	Motion Designer	Simple