Effies
Australia
Good Different Phase 2: Questioning the cult of Loyalty
Agency
BMF
Client
ALDI Australia
Awards
Gold
Most Original Thinking
Silver
Retail/Etail
Summary
ALDI is proudly Good Different. In the past our highly effective brand platform has been used to demystify how we help shoppers save. However, in a world of high low pricing and shiny loyalty rewards cards offered by our competitors, true value is becoming harder and harder for shoppers to decode. This is the story of how Good Different helped us take on the misleading and minimal benefits offered by these ‘saving schemes’ and cement ALDI as the value leader in the category. The work delivered an +XX% increase in sales, and an outstanding ROI of XXX%.
Case study
Case studies are free for ACA members and Round Two Effie Judges. Email effies@adcouncil.org.au for your discount code.
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Credits
| Author/Strategic Planner | Kellie Box | ||||||||
| Author/Executive Planning Director | Christina Aventi | ||||||||
| Head of Planning | Ali Tilling | ||||||||
| Author/Data Insights & Effectiveness Director | Jennifer Rhodes | ||||||||
| ALDI Marketing Team |