Case History Database

After five years building a brand for young, urban professionals through the ‘Tonight, I’ll be eating...’ campaign, Uber Eats Australia needed new sources of growth via suburban families, an audience with which the brand historically under-indexed - all without ‘breaking’ the existing idea or sacrificing the pop-cultural tone that had proven so successful to date. By providing insights into family behaviour and attitudes to the takeaway and online food delivery category, our strategy unlocked the most ROI-efficient brand campaign ever in APAC for Uber Eats. The Grey Wiggle delivered 344% returns while building brand affinity and growth with this new audience.

Celia Garforth	Author / Head of Strategy
Josie Fox	Art Director
Harry Stanford	Copywriter
Caity Cowper	Business Director
Max Mckeon	Creative Director
Tori Lopez	Head of Business Management
Dharsh Sundran	Business Manager
Tom Martin	CCO
Julian Schreiber	CCO
Sevda Cemo	Head of Production
Lachlan Stewart	Social Lead
Lynsey Mogridge, Mediacom	Client Director	Mediacom
Tim Hull, Mediacom	Strategy Director	Mediacom
Alex Roberts, Finch	Director	Finch
Loren Bradley, Finch	Executive Producer	Finch
Lucas Baynes, Arc	Editor	Arc
Matt Chee, Chee	Executive Producer	Chee
Katie Harper, Rumble	Sound Producer	Rumble
Ben Wall, RGA	Account Director	RGA
Channa Goonasekara, Uber Eats	Brand Manager	Uber Eats
Ally Doube, Uber Eats	Author / Head of Brand Strategy, APAC	Uber Eats
Andy Morley, Uber Eats	Head of Marketing, ANZ	Uber Eats
David Griffiths, Uber Eats	Snr Marketing Manager	Uber Eats
Lucinda Barlow, Uber Eats	APAC CMO	Uber Eats