Case History Database

On the eve of 100+ years in the shadows, the Matildas, Australia’s under-rated and under-supported women’s soccer team, took a perfectly timed event and turned it into a tipping point for lasting change. The breakthrough was in elevating their heroic performance at the first-ever Australian-based World Cup into a rallying cry that ignited and unified the whole nation’s passion. ‘Til It’s Done’ was embraced as a defiant and spirited mantra that forged a new path for equality, support, and funding, long after the confetti had settled on the pitch. The message was loud and clear. We don’t rest, Til It’s Done.

Magdalena Tomislav	Author / Strategy Director	Ogilvy Australia
Toby Talbot	Chief Creative Officer	Ogilvy Australia
Hilary Badger	Executive Creative Director	Ogilvy Australia
Josh Murrell	Group Creative Director	Ogilvy Australia
Sharon Condy	Group Creative Director	Ogilvy Australia
Danielle Chapman	Managing Partner	Ogilvy Australia
Paul Arena	Head of Strategy	Ogilvy Australia
Jaime Wright	Senior Account Director	Ogilvy Australia
Peter Filopoulos	Head of Marketing, Communications & Corporate Affairs	Football Australia
Nicole Zosh	General Manager – Marketing	Football Australia
Arith Ranasinghe	Marketing Manager – Women’s Football	Football Australia