Effies
Australia
The More the Merrier: ALDI’s Christmas invite that opened up Aussie hearts, minds and wallets
Agency
BMF
Client
ALDI Australia
Awards
Silver
Retail/Etail
Silver
Short Term Effects
Summary
ALDI knows how to make miracles happen at Christmas, transforming what should be our most vulnerable time of year as a discount supermarket into the most successful period for the business each year. This is the story of how we unlocked new momentum and cultural resonance by celebrating Aussie generosity at Christmas, despite being up against unforeseen market forces in the lead up to Christmas. The campaign was ALDI’s most effective Christmas campaign to date, with an ROI of XXXXX for every dollar invested, and a whopping XXX increase on sales.
Case study
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Credits
| Author/Strategic Planner | Kellie Box | ||||||||
| Author/Executive Planning Director | Christina Aventi | ||||||||
| Head of Planning | Ali Tilling | ||||||||
| Author/Data Insights & Effectiveness Director | Jennifer Rhodes | ||||||||
| ALDI Marketing Team |