Effies
Australia
#SPCSunday: How listening saved a hundred year old company
Agency
Leo Burnett Melbourne
Client
SPC Ardmona
Awards
Silver
PR Led Campaign
Case Study
Summary
This campaign didn’t follow a traditional planning approach; we didn’t have the luxury of time or money. In fact, there was no client brief, just a unique and terrifying set of circumstances facing SPC. This is a demonstration of adaptive planning in action and the impact it had on Australians, the market, retailers, big business and Government. SPC Sunday leveraged a key insight about the people that matter to the SPC brand and a vital cultural tension that played a breakthrough role in saving SPC.
Case study
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Credits
| Author | Ilona Janashvili | ||||||||
| Executive Creative Director | Jason Williams | ||||||||
| Creative Director | Andrew Woodhead | ||||||||
| Community Manager | Chris Steele | ||||||||
| Digital Art Director | Tim Shelley | ||||||||
| Copywriter | Callum Fitzhardinge | ||||||||
| Digital Designer | Matt Peters | ||||||||
| Digital Executive Producer | Nicole Ross | ||||||||
| Group Account Director | Ari Sztal | ||||||||
| Account Manager | Kenneth Chow | ||||||||
| Creative | Linda Drummond | Drummond Creative | |||||||
| Head of Brand Marketing | Mark Connolly | SPC Ardmona |