Effies
Australia
Project Segment of One
Agency
Quantium, Wunderman-Bienalto
Client
Woolworths Rewards
Awards
Bronze
Use of Data
Case Study
Summary
12 months ago, Woolworths Rewards was struggling with negative customer sentiment.
Now, it’s a program with satisfied members that’s delivering exceptional returns – and at the heart of its success is an email personalisation revolution.
Powered by the first personalisation engine of its kind in Australian retail, the data-driven program delivers individualised emails at scale – to more than 9.7 million members, across 45 thousand product choices, with an average 4 thousand active promotions at a time.
The effect has been transformed customer sentiment, and delivered incremental revenue of more than $XX with an ROI of 525%.
Case study
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Credits
| Business Director | Neil Boulton | ||||||||
| Executive Creative Director / Author | Anna Karena | ||||||||
| Client Lead and Senior Strategist | Danyella Eberle | ||||||||
| Lead Visual Desinger | Mark Purtell | ||||||||
| Lead Developer | Joseph Campbell | ||||||||
| Senior Visual Designer | Michael Cunningham | ||||||||
| Visual Designer | Athena Lucas | ||||||||
| Junior Visual Designer | Kate Roden | ||||||||
| Junior Visual Designer | Brenda Flores | ||||||||
| Senior Developer | Rowan Lucas | ||||||||
| Developer | Jason Chan | ||||||||
| Developer | Matthew Gould | ||||||||
| Executive Director | Greg Schneider | ||||||||
| Personalisation Senior Leader | Victor Bajanov | Quantium | |||||||
| Personalisation Consultant | Christopher Thom | Quantium | |||||||
| Director of Loyalty | Ingrid Maes | Woolworths Rewards | |||||||
| General Manager-Customer Data Analytics | Bernard Wilson | Woolworths Rewards | |||||||
| General Manager-Rewards Marketing | Steven Cuda | Woolworths Rewards | |||||||
| Project Owner | Stephanie Ferrin | Woolworths Rewards | |||||||
| Technical and Integration Lead | Daniel Throncraft | Woolworths Rewards |