Case History Database

Most agencies wouldn’t consider a brief to execute the ‘short of it’ an obvious creative opportunity. When McDonald’s presented us the challenge to turnaround their Value communications from a generic retail campaign, to a brand building growth platform, we jumped at the chance to unlock emotional Values for money and apply Binet and Fields principles of the ‘long of it’, to the short. Our solution “A little goes a long way” not only improved business momentum with a double-digit uplift in sales growth but was 4x more efficient than the average Macca’s campaign and touted Global best practice.

	CSO		Carl Ratcliff
	Author/Planning Partner		Anna Bollinger
	Group Business Director		Nick Cleeve
	Creative Director		David Joubert
	Executive Creative Director		Tara Ford
	Senior Business Manager		Lisa Dickinson-Fox
	Director of Marketing		Jo Feeney		McDonald’s Australia
	National Marketing Manager		Tim Kenward		McDonald’s Australia
	CMO		Jenny Dill		McDonald’s Australia
	Brand Manager		Alexis King		McDonald’s Australia
	Group Business Director		Jonathan Betts		OMD
	Digital and Client Lead		Madeleine Shimmen		OMD
	Strategy Director		Nancy Law		OMD
	Account Manager		Natasha Agliozzo		OMD