Case History Database

Imagine you found a way to improve the wine drinking experience of 82% of Australians? One that helped your brand stand out on shelf against the 2,400 other Australian wineries, elevated your wine-making credentials, imparted useful and shareable information to your wine knowledge thirsty target and persuaded retailers - who you recently hit with price rises - to support you. Our Optimum Drinking Temperature Sensors for Taylors Wines not only did the above, but they turned around a price increase driven sales slump, and offered incremental ROI of 18% in just two months. We’ll drink to that!

	Original idea and overall strategy		Tony Singleton		Mr Wolf
	Original idea		Kelli Anderson		Mr Wolf
	Account Management/Managing Partner		Richard Carr		Mr Wolf
	Creative Development		Dominic McCormack		Mr Wolf
	Creative Development		Liam Hillier		Mr Wolf
	Social Video		Simon Veksner		Hungry Beast
	Social Video		Marcelle Lunam		Muster
	Chief Marketing Officer		Cameron Crowley		Taylors Wines
	Marketing Manager- Asia Pacific		Miles Omodei		Taylors Wines
	Brand Manager		Emmalene Lovelock		Taylors Wines
	Communications Manager		Brian Olson		Taylors Wines
	Trade Marketing Manager		Jessica Ratcliff		Taylors Wines
	New Product Development Manager		Pieter Klein		Taylors Wines
	Digital Marketing Manager		Michelle Wiederman		Taylors Wines
	Media		Toby Roderick		Customedia
	Media		online- Richard Warwick		Customedia
	Media		Mariam Hashemizadeh		Customedia
	Account Director		Prue Bartholomaeus		Liquid Ideas
	Account Manager		Samantha Stalling		Liquid Ideas
	Senior Account Executive		Jaimee Lupton		Liquid Ideas