Case History Database

If you’ve ever asked yourself “what the f**k is Summer Beer?” then this case study is for you. This is the story of the greatest Canadian Club (CC) campaign in history. One where CC did the most provocative thing it could by directly challenging beer’s status as the self-appointed king of the Australian summer. ‘Who Made Beer the Boss of Summer?’ went, in the word of our distributors, “gangbusters” – CC became the number 1 selling RTD for the first time in history, delivering a 56% growth in value sales, an incremental profit contribution over $18M, and an ROI of 463%.