Case History Database

Prior to this campaign, growing brand value felt like a long-term ambition for NRMA Insurance. But how wrong we were. This paper highlights the ability of an individual campaign to significantly boost brand value in months, not years. It highlights the need, and benefit in understanding changes to brand value as part of your campaign evaluation process. With an inspirational message 'Every Home Is Worth Protecting', built on a distinctive act of Help that protected the homes of the most vulnerable Australians - our iconic Koalas - we increased NRMA Insurance’s brand value by $96m, and made it the world’s strongest insurance brand.