Case History Database

When you’re an unknown entering a crowded, complex, shrinking and distrusted category, you’ve gotta work hard. HBF did more than just that when it entered the East Coast -- against the odds, it won the hearts of younger Australians with a bold and provocative challenge to the ‘for-profits’. In seven challenging months, HBF took on the big boys, their big spends and their conservative ‘caring’ narratives. The quokkas, with their sass and straight-talking charm would not only earn HBF formidable commercial success, but would demonstrate that doing right thing, even when no-one else does, will always triumph in the end.