Case History Database

They say consistency is the golden rule of brand-building, but what happens when your business outgrows its original positioning and has to retire a highly effective, 6-year-running Campaign? This is where Uber Eats Australia found itself in 2022 as their business transitioned from delivering restaurant food to delivering absolutely ANYTHING, on-demand – starting with groceries and alcohol, but eventually scaling to all retail (clothes, flowers, pet supplies, DIY products...). Armed with consumer and cultural research, some careful planning, and a continued commitment to long-term brand-building, Uber Eats bet on the latter, rallying around a renewed mission: to normalise the indulgence of getting anything delivered, on demand (not just takeaway food). The bet paid off, driving growth with the new campaign even more effective than its predecessor.

Celia Garforth	Author / Head of Strategy	Special Australia
Tom Martin	Chief Creative Officer	Special Australia
Julian Schreiber	Chief Creative Officer	Special Australia
Max McKeon	Group Creative Director	Special Australia
Harry Neville-Towle	Creative Director	Special Australia
James Sexton	Creative Director	Special Australia
Sarah Parris	Creative Director	Special Australia
Simon Gibson	Group Creative Director	Special Australia
Nils Eberhardt	Group Creative Director	Special Australia
Kellie Box	Strategy Director	Special Australia
Lauren Portelli	Managing Director	Special Australia
Caity Cowper	Team Lead	Special Australia
Armaity Pavri	Business Manager	Special Australia
Ed Nash	Business Director	Special Australia
Sevda Cemo	Head of Production	Special Australia
Marine Turner	Group Strategy Director	EssenceMediacom
Nathaniel Thompson	Client Partner	EssenceMediacom
Lucinda Barlow	Head of International Marketing	Uber Eats
Andy Morley	Head of APAC Marketing	Uber Eats
Ally Doube	Strategy Lead, APAC	Uber Eats
Adam Ledbury	Creative Director APAC	Uber Eats
Nick Vindin	Senior Communications Manager, ANZ	Uber Eats
Channa Goonesekara	Brand Lead	Uber Eats