Effies
Australia
Every Home Is Worth Protecting
Agency
The Monkeys - Part of Accenture Song
Client
NRMA Insurance
Awards
Gold
Financial Services
Summary
Nothing matters more than the feeling of security you get from your home. But, with 38% of households uninsured, plenty of Australians failed to see the value in protecting that feeling with home insurance.
With an inspirational message 'Every Home Is Worth Protecting', built on a distinctive act of Help that protected the homes of the most vulnerable Australians - our iconic Koalas - NRMA Insurance rose above the category comedy show, driving the biggest quarterly sales increase in history.
‘Koala’ broke all records, becoming NRMA Insurance’s most successful home insurance campaign ever.
Case study
Case studies are free for ACA members and Round Two Effie Judges. Email hello@adcouncil.org.au for your discount code. All Educational Institutions wishing to access case studies are required to contact awards@adcouncil.org.au
Credits
| Group Chief Creative Officer | Scott Nowell | ||||||||
| Executive Creative Director | Vince Lagana | ||||||||
| Creative Director | Barbara Humphries | ||||||||
| Senior Creative | Scott Zuliani | ||||||||
| Senior Creative | Connor Beaver | ||||||||
| Head of Strategy | Michael Hogg | ||||||||
| Senior Digital Planner | Tim Smith | ||||||||
| Group Content Director | Katie Wong-Hee | ||||||||
| Author / Chief Strategy Officer | Fabio Buresti | ||||||||
| Author | Joseph Harris | ||||||||
| Content Manager | Sophie Finckh | ||||||||
| Content Director | Natasha Delin | ||||||||
| Chief Marketing Officer | Brent Smart | IAG | |||||||
| Content | Zara Curtis | IAG | |||||||
| Brand Marketing Director | Sally Kiernan | IAG | |||||||
| NRMA Creative | Elizabeth Stokes | IAG | |||||||
| NRMA Integrated Communications Specialist | Danielle Picker | IAG | |||||||
| Group Band Strategy Director | Caroline Hugall | IAG | |||||||
| Brand Strategy Lead | Anna Jackson | IAG | |||||||
| Communications Planning Lead | Tom Dodd | IAG |