Case History Database

Last winter Prospan was the little kid’s cough remedy that could. The Prospan project defied the odds & smashed expectations notwithstanding: • a relatively tiny budget • growing competition • a confused and conflicted target • one of the hottest winters on record. With everything stacked against it, a winning combination of finding and leveraging existing behaviours and using big data to build a predictive algorithm, the perfect message was delivered at precisely the right time to concerned Australian mums. By successfully aligning Prospan with maternal instinct, we achieved a 27% increase in sales, in a market which shrank by -8.5%.

	CEO		Luke Brown
	Chief Strategy Officer		Angela Smith
	Director of Media		Adam Shar
	Analyst		Peter Chui
	Art Director		Nick Brown
	Copywriter		Mari Greguric
	Creative Director		Marcus Tesoriero
	Communications Executive		Sean Best
	Group Marketing Manager		Michael Alyward		Flordis