Case History Database

Ipswich City Council’s Economic Development Department embarked on a transformational three year program for the region’s tourism economy, starting with a new marketing team tasked with an ambitious agenda of significantly increasing the domestic overnight visitor market. With a bold Destination Marketing Plan as their roadmap, the last two years has seen the implementation of key strategic initiatives to cast aside old perceptions, reinvent with a fresh brand and narrative, communicate the message through a raft of mediums and allow Ipswich to lay claim to its rightful share of the Southeast Queensland tourism market.

	Chief Operating Officer (Economic Development and Marketing Department)		Ben Pole		Ipswich City Council
	Tourism Development Manager		Alistair Tavares		Ipswich City Council