Case History Database

Against a backdrop of falling donations and economic turbulence, we faced a big challenge: to deliver a stream of new, predictable revenue for Sydney Children’s Hospitals Foundation (SCHF). We found a dramatic new insight to spearhead our cause: to cure the homesickness suffered by all kids in hospital. We developed a fundraising initiative involving children’s hospital charities that included the co-creation of an entirely new brand: Coles Mum’s Sause, which has become a national phenomenon. In the process, we’ve created a new, long-term, sustainable and accessible revenue stream to help the participating children’s hospital charities during these unpredictable times.