Effies
Australia
The Barista-Led Revolution: How MILKLAB Used Professional Advocacy to Win the Supermarket Aisle
Agency
72andSunny
Client
MILKLAB
Awards
Silver
Long-Term Effects - Product
Case Study
Case study
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Credits
| Michael Howard | Chief Marketing and Transformation Officer | MILKLAB |
| Serge Costi | General Manager Marketing | MILKLAB |
| Natalie Latimore | Head of Marketing | MILKLAB |
| Melanie Ung | Brand Manager | MILKLAB |
| Lydia San | Brand Manager | MILKLAB |
| Sheridan Smith | Assistant Brand Manager | MILKLAB |
| Alexandra Nel | Executive Strategy Director | 72andSunny |
| Sophie Skyes | Managing Director | 72andSunny |
| Wez Hawes | Chief Creative Officer | 72andSunny |
| Chloe Geggus | Senior Brand Director | 72andSunny |
| Ian Perrin | Managing Partner | The Speed Agency |
| Emma Smallwood | Client Director | The Speed Agency |
| Meredith Ansoul | Client Partner | The Speed Agency |
| Rachel Teh | National Head of Strategy and Planning | The Speed Agency |