Effies
Australia
How Animal Welfare League NSW Turned Passive Scrolling into Active Adoption
Agency
Herd MSL, Saatchi & Saatchi Australia
Client
Animal Welfare League NSW
Awards
Bronze
Social Media First
Bronze
Insight & Strategic Thinking - Campaigns under $1 million
Finalist
Not For Profit Organisations
Case Study
Summary
How AWLNSW transformed passive social media engagement into active animal adoption with the innovative ‘FurYou Feed’.
Case study
Case studies are free for ACA members and Round Two Effie Judges. Email effies@adcouncil.org.au for your discount code.
All Educational Institutions wishing to access case studies are required to contact effies@adcouncil.org.au.
Credits
| Mark Seymour | Head of Marketing and Fundraising | Animal Welfare League NSW |
| Stephen Albin | Chief Executive Officer | Animal Welfare League NSW |
| Danielle Johnson | Marketing and Fundraising Manager | Animal Welfare League NSW |
| Tim Mottau | Head of Strategy | Saatchi & Saatchi Australia |
| Leif Stromnes | Chief Strategy Officer | Saatchi & Saatchi Australia |
| Will Campion | Copywriter | Saatchi & Saatchi Australia |
| Jackson Elliott | Art Director | Saatchi & Saatchi Australia |
| Isabel Corlett | Account Director | Saatchi & Saatchi Australia |
| Patrick Rowe | Chief Executive Officer | Saatchi & Saatchi Australia |
| Mandie van der Merwe | Chief Creative Officer | Saatchi & Saatchi Australia |
| Avish Gordhan | Chief Creative Officer | Saatchi & Saatchi Australia |
| Matt Ogilvie | Executive Director | Herd MSL |
| Abbie Wilson | Senior Account Manager | Herd MSL |
| Francois Vieu | Digital Director | Spark Foundry |
| Edwina Pardede | Client Partner | Spark Foundry |
| Annin Decker | Senior Digital Activation Executive | Spark Foundry |
| Megan Field | Digital Activations Manager | Spark Foundry |
| Smaran Jworchan | Creative Agency Partner | TikTok |
| Kelly Stevens | Director of Communications | TikTok |
| Nikki Harris | Senior Communications Manager | TikTok |