Effies
Australia
The Mid That Mattered: Carlton Dry’s Record Growth and a Brand Reborn
Agency
Clemenger BBDO
Client
Asahi Beverages
Awards
Silver
Return On Investment - Commercial Over $5million
Bronze
New Product or Service
Finalist
Alcoholic and Non-Alcoholic Beverages
Finalist
Insight & Strategic Thinking
Case Study
Not Available
Credits
| Alex Capper | Author / Marketing Effectiveness & Analytics Manager | Asahi Beverages |
| Jessica Johnson | Author / Marketing Manager, Carlton | Asahi Beverages |
| Ben Eyles | Head of Beer | Asahi Beverages |
| Gianni Cozzi | Assistant Brand Manager | Asahi Beverages |
| Adrian Flores | Chief Creative Officer | Clemenger BBDO |
| Ant Phillips | Executive Creative Director | Clemenger BBDO |
| Derek Anderson | Creative Director | Clemenger BBDO |
| Phoebe Sloane | Senior Copywriter | Clemenger BBDO |
| Jake Blood | Senior Art Director | Clemenger BBDO |
| Simon Wassef | Chief Strategy & Experience Officer | Clemenger BBDO |
| Vanessa Quincey | Strategy Director | Clemenger BBDO |
| Jason Melhuish | Managing Partner | Clemenger BBDO |
| Sam Siddons | Group Business Director | Clemenger BBDO |
| Laura Keating | Business Director | Clemenger BBDO |
| Ainslee Littlemore | Head of Production | Clemenger BBDO |
| Matt Gauci | Head of Studio | Clemenger BBDO |
| Hayden Somerville | Director | MADE THIS |
| Ainsleee Littlemore | Executive Producer | MADE THIS |
| Lachie Beattie | Producer | MADE THIS |
| Marcus Croup | DOP | MADE THIS |
| Sam Coates | Offline/Online Editor | MADE THIS |
| Paul Hermes | Photographer | MADE THIS |
| Sound Design | We Are Crayon | |
| Sound Design | Squeak E Clean Studios | |
| Media Agency | PHD |