Effies
Australia
How Three Tiny Actions Made Australians Safer Online
Agency
BMF
Client
Australian Federal Government
Awards
Bronze
Government
Case Study
Summary
Approximately every six minutes, an Australian falls victim to cybercrime. Despite years of rising threats and high-profile data breaches, Australians were settling into a dangerous complacency. Awareness wasn’t the problem… action was. Phase 4 of ‘Act now. Stay Secure.’ set out to close the gap between knowing and doing. Breaking down the behaviours, and making them feel emotionally consequential awoke Aussies from a growing sense of apathy and compelled them to act.
Case study
Case studies are free for ACA members and Round Two Effie Judges. Email effies@adcouncil.org.au for your discount code.
All Educational Institutions wishing to access case studies are required to contact effies@adcouncil.org.au.
Credits
| Tom Hoskins | Creative Director | BMF |
| Daniel (Geon Joo) Lee | Creative | BMF |
| Christina Aventi | Chief Strategy Officer | BMF |
| Suzanne Dutton | Group Planning Director | BMF |
| Stephen McArdle | Chief Executive Officer | BMF |
| Richard Woods | Managing Director | BMF |
| Victoria Vernardos | Group Account Director | BMF |
| Jenny Lee-Archer | Head of TV | BMF |
| Emma Friend | Senior Producer | BMF |
| Basir Salleh | Art Buyer | BMF |
| Trisha Burgo | Creative Services Director | BMF |