Effies
Australia
Kentucky Fly Chicken
Agency
Ogilvy Australia
Client
KFC
Awards
Bronze
Restaurants and Food Delivery
Bronze
Short Term Effects
Case Study
Summary
Kentucky Fly Chicken is a story about how value, means more than discounts. Whilst a QSR category norm, discounting was unsustainable for KFC. Instead, they ditched the discounts and created a different type of value to woo Aussie app users.
The campaign was hard to miss, reaching 15 million people on social alone and delivering 60.7 million media impressions. People couldn’t get enough of it.
Case study
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Credits
| Toby Harrison | Author / Chief Strategy Officer | Ogilvy Australia |
| Dani Fox | Author / Data Strategy Director | Ogilvy Australia |
| Emma Debus | Author / Strategist | Ogilvy Australia |
| Shaun Branagan | Group Creative Director | Ogilvy Australia |
| Carl Robertson | Creative Director | Ogilvy Australia |
| Blake Arthur | Creative Director | Ogilvy Australia |
| Roxy Sarkari | Account Director | Ogilvy Australia |
| Milo Ryan | Account Manager | Ogilvy Australia |
| Claire Whish-Wilson | Marketing Director | KFC |
| Kate Horton | Marketing Manager | KFC |
| Stevie Angell | Brand Manager | KFC |