Case History Database

1 in 5 Western Australians face food insecurity and with the sharp increase in living costs, this number is predicted to rise. Food relief organisation, Foodbank WA desperately needed an increase in donations – at a time when empathy was running out. Hunger Ghrelins was born – hunger hormone toys feeding hungry kids. This little box of playdough sat at the heart of an immersive story about hunger, hormones, and hope. A world that drove donations, activations, and conversations. With a tiny media spend, our Hunger Ghrelins became the media and managed to raise enough money, during Foodbank WA’s Christmas Appeal, to provide over 1.5 million meals for hungry Western Australians.

Hannah Muirhead	Author / Head of Brand Strategy	The Brand Agency
Dean Hunt	Author / Executive Creative Director	The Brand Agency
Jessica Sutton	Art Director	The Brand Agency
Blanche McKie	Copywriter	The Brand Agency
Gordon Haynes	Creative	The Brand Agency
Andrew Allingham	Illustrator, designer, animator	The Brand Agency
Chloe Lewis	Creative Services Lead	The Brand Agency
Dan Agostino	Head of Design	The Brand Agency
Mindy Lee	Senior Designer	The Brand Agency
Carly Groves	Senior Designer	The Brand Agency
George Cooke	Designer	The Brand Agency
Katrina Clayton	Production Manager	The Brand Agency
Jessica Bacon	Senior Account Manager	The Brand Agency
Joseph Damiano	UX Designer	The Brand Agency
Carmelo Rigoli	Technical Lead	The Brand Agency
Pete Farrell	Front End Developer	The Brand Agency
Ross Whisson	PHP Developer	The Brand Agency
Paul Connelly	Finished Artist	The Brand Agency
Nicola Commons	Finished Artist	The Brand Agency
Julian Farnan	Finished Artist	The Brand Agency
Emma Hawkins	Media Coordinator	The Brand Agency
Rozanne Fretz	Senior Producer	King St
Demi Chew	Producer	King St
Mike Fragomeni	Sound Engineer	Cue Sound
Moira Aynsley	Client Marketing Manager	Foodbank WA