Following a rigorous round of online judging by 140 industry experts, Advertising Council Australia today announced that 109 finalists from 27 agencies representing 46 clients have made it into round two of the 2023 Australian Effie Awards.
This year we saw an increase in finalists, agencies and brands who went the extra mile to demonstrate effectiveness within their business, putting the stamp of success on Ideas That Work.
Finalists will now compete in the Effie Award finals where cases and results are assessed by panels of senior marketers, consultants and researchers, providing a balanced perspective on how agency work drives business performance.
Effie winners including those awarded Effective Agency of the Year, Effective Advertiser, and the Grand Effie will be announced on Thursday 12 October at Doltone House, Jones Bay Wharf.
The Effies are jointly presented by Advertising Council Australia and the Australian Association of National Advertisers (AANA) in association with Think TV.