History
Since 1968, the Effie Awards have been recognised globally as the pre-eminent industry benchmark, now spanning 55 countries.
CORE VALUES
We believe in proven marketplace success. While creative execution is vital, an Effie is awarded based on a campaign’s rigorous ability to meet or exceed its objectives.
- Effectiveness is dynamic.
- Effectiveness is not an outcome; it’s a day-to-day orientation.
- If it’s not effective marketing, it’s not marketing at all.
ACA & EFFIE
Advertising Council Australia is the peak body for Australia’s advertising industry and the licensee of the Effie brand in Australia. Our aim is to:
- Raise standards of professionalism in the marketing and advertising industries.
- Celebrate the success of effective marketers and agencies.
- Increase confidence that effective advertising generates substantial economic value.
- Support a culture of continuous improvement, innovation and originality in all facets of advertising.
- Reinforce the importance of precisely measuring the effect.
- Continue industry education on how advertising works to improve effectiveness.