Case History Database

How do you get people who feel perfectly well, to go and see their doctor about a condition they don’t know they have, and the consequences of which may not manifest themselves for many years? This was the problem facing Lipitor, Australia and the world’s leading cholesterol-lowering medication and already the dominant player in the cholesterol-lowering category.

	Strategist		Laura Ovens
	Creative Director		John Cronan
	Art Director		Peter Woods
	General Manager		John Moore
	Creative Services Director		Alistair Simpson
	Director		Phil Meatchem		Film Graphics
	Photographer		John Love		John Love Photography
	Digital		Orchard Digital Marketing Communications
	Channel Strategy		bellamyhayden
	Marketing Manager		John Dimopoulos		Pfizer Australia
	Team Leader- Lipitor		Melissa McGregor		Pfizer Australia
	Brand Manager- Lipitor		Corinne Mawson		Pfizer Australia
	Brand Manager- Lipitor		Deran Bagdadi		Pfizer Australia
	Brand Manager- Lipitor		Sophie O’Brien		Pfizer Australia