Effies
Australia
Delivering effectiveness through strong and enduring relationships.
Agency
BMF, One Green Bean, The Monkeys - Part of Accenture Song, UM
Client
Meat & Livestock Australia
Awards
The Effective Advertiser Award
Case Study
Summary
Clients must be accountable for facilitating strong and enduring relationships with their agencies in order to produce the best work possible. Today's way of 'divorcing' your agency rather than 'going to counselling' is indicative of a disposable-minded generation. It epitomises all that is wrong with our industry.
MLA has a stable roster of agencies that it is proud to work with including BMF and UM, both partners for over 10 years. It is that stability that has allowed us to build rock solid platforms from which a long line of effective marketing has been built.
Case study
Case studies are free for ACA members and Round Two Effie Judges. Email effies@adcouncil.org.au for your discount code.
All Educational Institutions wishing to access case studies are required to contact effies@adcouncil.org.au.
Credits
| General Manager Central Marketing and Industry Insights | Lisa Sharp | Meat & Livestock Australia | |||||||
| Marketing Manager Consumer Programs | Andrew Howie | Meat & Livestock Australia | |||||||
| Senior Brand Manager | Natalie Johnson | Meat & Livestock Australia | |||||||
| Brand Manager | Magali Nonnenmacher | Meat & Livestock Australia | |||||||
| Content Marketing Program Manager | Matthew Dwyer | Meat & Livestock Australia | |||||||
| Assistant Brand Manager | Anna Swan | Meat & Livestock Australia | |||||||
| Consumer Insights Manager | Tertia Dippenaar | Meat & Livestock Australia |