Case History Database

In 2012 we introduced the ‘Ahhh-llianz’ campaign, successfully linking our brand to the exact, emotionally-charged moment when Australians need insurance. Almost overnight, quotes and sales increased. Total 2012 sales increased by 30% YOY and remained at that level during 2013 and then increased a further 9.6% during 2014. The campaign took marketing effectiveness to a new level; significantly xxxxxxxxxxxxxxxxxxxxx In an undifferentiated category, memorable branding is key. ‘Ahhh-llianz’ has now become a permanent brand fixture even entering the Australian vernacular. The campaign is now being exported to overseas markets where it is achieving similar results.

	Executive Creative Director		David Bell
	Author/Creative Group Head		Liz Kain
	Senior Art Director		Mike Nikotin
	Account Director		Tim Barrett
	Group Manager Marketing and Brand		Dominic Brandon		Allianz
	Senior Marketing Manager		Russell Walsh		Allianz
	Marketing Services Manager		Margarita Ballon		Allianz