Case History Database

This campaign didn’t follow a traditional planning approach; we didn’t have the luxury of time or money. In fact, there was no client brief, just a unique and terrifying set of circumstances facing SPC. This is a demonstration of adaptive planning in action and the impact it had on Australians, the market, retailers, big business and Government. SPC Sunday leveraged a key insight about the people that matter to the SPC brand and a vital cultural tension that played a breakthrough role in saving SPC.

	Author		Ilona Janashvili
	Executive Creative Director		Jason Williams
	Creative Director		Andrew Woodhead
	Community Manager		Chris Steele
	Digital Art Director		Tim Shelley
	Copywriter		Callum Fitzhardinge
	Digital Designer		Matt Peters
	Digital Executive Producer		Nicole Ross
	Group Account Director		Ari Sztal
	Account Manager		Kenneth Chow
	Creative		Linda Drummond		Drummond Creative
	Head of Brand Marketing		Mark Connolly		SPC Ardmona