Effies
Australia
How Aussie reignited growth by saving people from mortgage mumbo jumbo
Agency
CHE Proximity
Client
Aussie
Awards
Bronze
Financial Services
Case Study
Summary
In 2019, iconic mortgage broker Aussie faced another year of stagnation and sliding market share. For years they threw money at the problem, ballooning the bottom funnel; CPL was over $100.
We refreshed their famous brand weapon – “We’ll save you” - deploying it against today’s malady; mortgage mumbo- jumbo. Then ensured support from a rebalanced short- and long-term marketing mix.
‘Skip the blah, blah, blah and Go Straight to Aussie’ reignited growth, and results were anything but ‘blah’
90% attribution
75% more likely to consider
Market share hit 3 year high
Decreased cost per lead 50%
ROI of 242%
Case study
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Credits
| CEO | Chris Howatson | ||||||||
| Chief Creative Officer | Ant White | ||||||||
| Executive Creative Director | Wesley Hawes | ||||||||
| Creative Director | Benn Sutton | ||||||||
| Copywriter | Grace O’Brien | ||||||||
| Art Director | Jonathan Fox | ||||||||
| Head of Design | Darren Cole | ||||||||
| Senior Designers | Trent Michael and Reece Lawson | ||||||||
| Senior Producers | Honae MacNeill and Karine Pawel | ||||||||
| Author / Brand Planning Director | Clinton Duncan | ||||||||
| Client Partner | Gabrielle McKenzie | ||||||||
| Group Account Director | Shane Holmes | ||||||||
| Senior Account Manager | Michelle Herfkens | ||||||||
| Chief Customer Officer | David Smith | Aussie Home Loans | |||||||
| Head of Marketing | Sascha Hunt | Aussie Home Loans | |||||||
| Senior Manager | Hannah Roy | Aussie Home Loans | |||||||
| Marketing Specialist | Justine Duffy | Aussie Home Loans |