Effies
Australia
Drop 2: How one small action helped a city save water
Agency
The Brand Agency
Client
Water Corporation
Awards
Bronze
Government
Case Study
Summary
After a dry winter and hot spring in 2015, Perth was facing a severe water shortage.
With dramatically lower inflows to dams, Water Corporation needed to persuade householders to save water, as usage was significantly over target.
Through one simple action, billions of litres of water were saved.
Case study
Case studies are free for ACA members and Round Two Effie Judges. Email effies@adcouncil.org.au for your discount code.
All Educational Institutions wishing to access case studies are required to contact effies@adcouncil.org.au.
Credits
| Planning Director | Paul Yole | ||||||||
| Account Manager | Sandra De Witt | ||||||||
| CEO | Steve Harris | ||||||||
| Media Planner/Buyer | Eva Victoria-Bates | ||||||||
| Head of Media and Analytics | Angela Naaykens | ||||||||
| Art Director | Steve Lorimer | ||||||||
| Copywriter | Steve Straw | ||||||||
| Creative Director | Craig Buchanan | ||||||||
| Marketing Communications Manager | Rachel Ivey | Water Corporation | |||||||
| Customer Strategy and Engagement Manager | Karen Willis | Water Corporation |