Effies
Australia
How Abbotts Village Bakery became a breadwinner
Agency
BMF
Client
Abbotts Village Bakery, George Weston Foods
Awards
Bronze
Food, Confectionery & Snacks
Case Study
Summary
We’ll be upfront. This isn’t a paper about the effectiveness of advertising alone. Although we can, and have, isolated its sizeable impact. This is a story about what happens when you take the modern marketing maxim “everything communicates” seriously. It was a comms idea born out of collaboration, that lived on pack and in every bite. Making Abbott’s Village Bakery a breadwinner.
Case study
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Credits
| Strategic Planner | Emily Field | ||||||||
| Executive Planning Director | Christina Aventi | ||||||||
| Author/Data Insights & Effectiveness Director | Jennifer Rhodes |