Case History Database

The EOFY period is a huge retail event, yet those who have the most to gain from EOFY shopping (business owners) were not maximising the opportunity presented to them. Officeworks took on the challenge of getting more business owners to reap the rewards of tax time, knowing that, as a non-discounter, they couldn’t compete with the shouty promotional deals that dominated the period. They instead reframed the EOFY opportunity in a way that left no doubt about the benefit of shopping at Officeworks.

	Executive Creative Director		Andrew Foote
	Creative Director		George Freckleton
	Author/Head Of Strategy		Pieter-Paul von Weiler
	Client Partner		Susan Bird
	Account Director		Catherine Nolan
	Authors		Christine O’Keefe & Tri Nguyen
	Group Director		Megan Davey		Initiative
	National Marketing Manager		Karl Winther		Officeworks
	National Advertising and Communications Manager		Simon Davenport		Officeworks
	Corporate Affairs and Brand Manager		Alex Staley		Officeworks
	National CRM and Loyalty Manager		Tiffany Rudik		Officeworks
	Advertising Creative Services Manager		Sophia Lindsay		Officeworks
	Advertising Strategy and Media Manager		Jackie Allen		Officeworks
	Consumer Communications Manager		Carla Carafa		Officeworks