Facilitating and recognising excellence in effectiveness is one of the key pillars of TCC, and in 2019 we will continue to develop a longer-term view to marketing within industry through a series of initiatives such as our bespoke value-based pricing workshops.
The value-based pricing workshops hosted by The Communications Council present a wonderful opportunity for agencies to explore new remuneration models based on business strategy and brilliant ideas rather than production and implementation.
In 2018, founder of VeraSage Institute Ron Baker delivered a foundations of value-based pricing one-day seminar exclusive to TCC members to help agencies better understand the economics, principles, practices and impact of establishing a value-based model.
Advertising industry specialist and founder of the Ignition Group Tim Williams then ran two follow-up workshops designed to help members develop a specific approach by exploring ways to activate new pricing strategies in the agency as well as how to bring modern pricing to life in your agency with a value council.
The popular workshops in Sydney and Melbourne had more than 250 registrations, including finance leaders, commercial leads, creatives and planners.