Code of ethics
The Code is not a set of rules encased within a legalistic framework. Rather, it is a combination of broad principles and specific issues relevant to our industry. Equally we have an obligation to understand and adhere to our clients’ industry codes of conduct.
The ACA does not seek to act as police, judge or jury on the issue of ethics. We see our role more as a guide to agencies as they navigate their way through advertising’s grey areas.
We are committed to uphold the integrity of the Code and in this regard, the ACA accepts written complaints which it undertakes to settle with the advice and assistance of The St James Ethics Centre.