Ethics

We have more than 175 company members across the advertising industry, from international networks through to local independents. We are committed to working on behalf of our members to promote the value of their work to clients, business and government.

Code of ethics
Every corporate member of the ACA is signatory to the ACA Code of Ethics. This represents a commitment by agency staff and management to abide by the spirit and principles of the Code and in doing so, uphold the very highest standards of ethical practice.

The Code is not a set of rules encased within a legalistic framework. Rather, it is a combination of broad principles and specific issues relevant to our industry. Equally we have an obligation to understand and adhere to our clients’ industry codes of conduct.

The ACA does not seek to act as police, judge or jury on the issue of ethics. We see our role more as a guide to agencies as they navigate their way through advertising’s grey areas.

We are committed to uphold the integrity of the Code and in this regard, the ACA accepts written complaints which it undertakes to settle with the advice and assistance of The St James Ethics Centre.