Brigitte Bayard is a Planning Director at Clemenger BBDO Melbourne, with over 9 years experience across many industries including FMCG, retail, automotive, education and government. She is passionate about better understanding humans and turning that knowledge into brands and campaigns that lead to positive business outcomes, as evidenced by several Effie and APG awards during her career. Brigitte has partnered with a diverse client base including Simplot, Treasury Wine Estates, beyondblue, Officeworks, the Australian Government, Mondelez and Drummond Golf.