IPA Strategic Plannig
Monday 12 September 2022

IPA Strategic Planning 2022: Headline speakers announced for Melbourne

An outstanding lineup of guest speakers, all leading strategists and brand specialists, have been announced for this year’s IPA Strategic Planning residential course, taking place at The Cullen Hotel in Melbourne from 9 – 11 October


The three-day program, hosted by Advertising Council Australia, is a unique opportunity to learn how to craft brand strategy that endures beyond a single idea and drives sustained growth for clients, business and brands.


Joining course chairs Alison Tilling, Chief Strategy Officer VMLY&R AU-NZ and Fabio Buresti, Partner and Chief Strategy Officer The Monkeys over the duration of the jam-packed course, this year’s guest speakers include:



Chrissy Blackburn, Managing Partner, West 82nd

Katrina Kelly, Strategy Director, West 82nd

Eloise Liley, Co-head of Planning, TBWA\Melbourne & Eleven

Ken Chan, Head of Strategy, Hardhat

Simon McCrudden, Partner, Brand Strategy, Akcelo

Nomfundo Msomi, Head of Strategy, whiteGREY

Michael Derapas, Chief Strategy Officer, The Monkeys

Ant Keogh, Chief Creative Officer, The Monkeys

Hugh Munro, Head of Planning, The Monkeys

Brigitte Bayard, Planning Director, Clemenger BBDO Melbourne

Vipul Hiray, Senior Data Strategist, VMLY&R

Jake Barrow, Group Executive Creative Director, VMLY&R


Course Co-Chair and VMLY&R Chief Strategy Officer Alison Tilling said: “Over three days, we are going to dive into both the practical and the technical aspects of brand strategy, through all dimensions, exploring the craft of creating it, the role of data in measuring its effectiveness, and navigating the never-ending fight to protect an enduring strategy. IPA’s Strategic Planning residential course is an incredible opportunity for strategists of all levels to spend quality time learning practical skills from some of the best in the business,” she said.

Course Co-Chair and The Monkeys Chief Strategy Officer Fabio Buresti said: “It has been four years since the last IPA Strategic Planning Residential course, and in that time, we’ve seen enduring brand strategy challenged like never before. Usurped by short-term sales thinking, tactical marketing strategies, and whatever businesses thought they had to do to survive. It’s now time to get the fundamental craft of enduring brand strategy back on the agenda,” he said. 

IPA residential courses are informative, with interactive sessions featuring industry leaders and challenges that require delegates to work collaboratively.

Places in the course are limited therefore delegates are urged to book as soon as possible to avoid missing out.

Full course details and registration information can be found here.

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