The first-ever Foundation Series of webinars featuring six of our industry’s leading lights in their various sectors has wrapped up, with high praise coming from those who attended the program.
Over six highly engaging weeks, The Communications Council’s Foundation Series attracted more than 300 young people in our industry.
The initiative was designed to deliver energy-provoking sessions aimed at helping equip recent entrants into advertising with some of the tools they need in today’s landscape.
Each week attendees connected with a senior figure from a range of agencies and roles, and gained direct access to some of Australia’s most creative and commercially powerful thinkers.
Our speaker line-up featured: Paul Coles (General Manager, BMF); Ali Tilling (Chief Strategic Officer, VMLY&R Au/NZ); Sarah McGregor (Creative Director, Cummins&Partners); Jeremy Jenkinson (Chief Financial Officer, Wunderman Thompson); Ciaran Park (Executive Technical Director, R/GA); and Alex Hay (Executive Producer/Partner, Rabbit Content).
The series was held as a pilot program for all industry new-starters, and was a fantastic opportunity to bring the entire country together via technology in such challenging times.
Here are a few comments we’ve received from series participants:
“I can honestly say that I think I’ve learnt more in the ~6hrs worth of webinars than I did in my entire three year degree (probably not a great thing, but definitely speaks to the quality of the presentations!)”
“This was such a great intro to advertising. Having just started my first agency role in lock-down, I found it so beneficial to hear from people in all different areas of advertising and put some context to the work that I’m doing.”
“I’m loving the diverse topics that apply to various roles in the advertising/design industry. Understanding more about the different layers to a company, or working parts, is fascinating and educational to improve collaboration.”
“What a great opportunity to each week have access to some legends of the Australian industry.”
The Communications Council would like to say a huge thank you to our speakers, along with all series participants and supporting members.
We’ll be repeating The Foundation Series in future years so stay tuned!