Monday 21 November 2022

Behind the scenes of 2022’s most effective ad campaigns

Come behind the scenes of 2022’s most effective advertising campaigns when Advertising Council Australia and ThinkTV present Effies ‘The Work Behind The Work’ on Tuesday 15 November in Sydney and Thursday 17 November in Melbourne.

Hosted by ACA CEO Tony Hale and ThinkTV CEO Kim Portrate, the events will bring marketers and agency teams together to unpack the strategy and creative process behind award-winning Effie campaigns from the past year.

Special Australia’s ‘Tonight, I’ll be eating…. ‘ campaign for Uber Eats Australia will feature at both Sydney and Melbourne events, with the Sydney event also spotlighting Leo Burnett Australia’s ‘One House to Save Many’ campaign for Suncorp. 

The Melbourne event will additionally feature The Monkeys’ Suntory -196 campaign for Beam Suntory.

In a coup for ESOV enthusiasts, renowned effectiveness guru Rob Brittain will also introduce early learnings from ‘To ESOV and Beyond Part 2’ – the follow-up to the influential 2021 paper ‘To ESOV and Beyond’

The new report uses Amplified Intelligence’s proprietary attention-tracking technology to reveal attention metrics for a sample of 40 new campaigns in the ACA effectiveness database, further exploring the relationship between marketing effectiveness and attention.

At the recent 2022 Australian Effie Awards, Special Australia was awarded The Grand Effie for its campaigns for Uber Eats. Uber Eats also received The Effective Advertiser Award. The Monkeys was crowned Effective Agency of The Year for a third consecutive year while Leo Burnett Australia took home a Gold Effie for its ‘One House to Save Many’ campaign for Suncorp.

Click here for more info or to register.

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