Monday 28 June 2021

Advertising Council Australia partners with The Australian to spotlight the power of creativity

Advertising Council Australia (ACA) and The Australian have today announced the launch of The Growth Agenda – a new, weekly page within the national broadsheet that will promote the power of creativity to Australia’s business community.

The Growth Agenda will feature news stories, opinion pieces, research and case studies that showcase creativity as a vital ingredient in corporate strategies for growth, specifically tailored to CMOs, CEOs, CFOs and boards.

It will appear as a standalone page in each Monday’s Media section in The Australian from June 28 to the end of the year, but will also be driven through The Australian’s digital, newsletter and social channels to deliver ‘always-on’ content to business leaders and decision makers.

“Creativity lives at the heart of growth strategies across all points of business, from paid content, experience and brand trust, to e-commerce, data, technology and product and service design, and it is smart businesses and brands who embrace it,” said ACA CEO Tony Hale.

“The Growth Agenda will provide an opportunity to exchange viewpoints and provoke thinking around how creativity is best used as an advantage as we emerge from one of the biggest economic downturns in history.”

Nicholas Gray, Managing Director, The Australian, NSW and Prestige Titles at News Corp Australia said: “The Australian is proud to partner with Advertising Council Australia on The Growth Agenda. Creativity is more important than ever in our COVID-impacted world, and we look forward to exploring this theme and sharing success stories with our highly engaged audience.”

The Growth Agenda will be edited by Pippa Chambers, a respected industry journalist with more than a decade’s experience working across technology and business, and as editor of publications such as Ad News.

In collaboration with ACA, Pippa will be looking to spotlight the best case studies, news and insights from Australia’s advertising and creative industries in a bid to shape The Growth Agenda into an effective and impactful platform for Australia’s corporate community.

Mark Green, Chairman of ACA, said that Australia’s advertising industry has a good story to tell when it comes to the impact creativity can have on business.

“Australia is regarded as one of the most sophisticated advertising markets in the world. We rank fourth in terms of creativity and our campaigns are analysed and judged globally as some of the most effective and creative marketing case studies in the world,” he said.

“ACA is proud to be working with The Australian, which has unrivalled readership reach at the C-suite level, to produce The Growth Agenda each week to showcase the impact creativity can have on business, and the benefits of investing in it.”

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