PR Senior Account Director

PR Senior Account Director
Melbourne VIC

Job Description

We are Cassette.
As an independent agency with a 20-year history, Cassette is proud to be a rare triple threat. We don’t specialise in one discipline, because success isn’t one dimensional – we believe it requires strong content, defining creative and effective communications.

We jump out of bed each day for one reason: to create meaningful impact and enduring connections through remarkable creativity. That’s our purpose.

Since 2001, Cassette has grown proudly alongside its clients, fuelling their success with our own expertise. Our agency has grown to become a company of more than 50 experts that now serves a client base of over 200, from start ups through to respected national and global corporations.

L’Oreal. Dulux. Starbucks. Mirvac. Melbourne Airport. This is just a taste of the brands we rub shoulders with each day.

Core to our success is our people – talented minds who think differently, work strategically and are full of energy. While we’re an autonomous lot, we know the power of collaboration. Even when we have to work apart, we still work together.

Now, we’re ready to welcome a fresh mind into the fold who will use their client service and business development skills to drive success for our clients and our agency. We’re on the hunt for a PR Senior Account Director.

Someone that lives and breathes creative communications like we do. The one common trait that binds our agency together is a love of expression and innovation.

Roles & Responsibilities 

In the newly created role of PR Senior Account Director, you’ll be delivering incredible results for our agency and clients through:

  • Implementing strategic PR and communications initiatives that supercharge our client campaigns and deliver industry-leading results
  • Providing strategic direction led by industry trends and client sentiments
  • Building and maintaining an excellent rapport with clients
  • Spearheading new strategies that help shape Cassette as a fantastic place to work
  • Reviewing and determining pricing models for projects and retainers
  • Reviewing and developing client reporting systems and processes
  • Leading the business development process for the communications team
  • Collaborating with and nurturing junior team members

Desired Skills

Here’s what we need from you:

  • Exceptional (and extensive) communication and presentation skills
  • Industry-leading traditional media skills and a network of national news media contacts
  • The ability to deliver best-practice influencer campaigns
  • Fantastic staff management skills – you’re able to inspire and motivate those around you
  • Well-developed new business procurement abilities
  • A knack for generating excellent ideas, concepts, plans and strategies
  • A pre-emptive and proactive approach to delivering client solutions
  • The ability to analyse and interpret data and translate it into strategic recommendations
  • A love of working collaboratively
  • Ambition (you don’t have to hide it here!)
  • Proficiency with the Microsoft Office
  • Knowledge of how to wrangle a Mac laptop or computer

How to Apply

To apply please send through a cover letter and resume to Laura Bartal at

Applications Close


About the Company

Cassette isn’t ‘just another agency’. We’re a lot of things, including being a platform for success – for you.

We invest heavily in shaping a workplace that delivers on all the good stuff: professional support, career progression, hybrid working, cultural experiences, social events. You name it, we offer it. That’s because we understand the power of loving where you work.

So, if you’re looking for a company that will challenge you, celebrate you, reward you and champion you – that’s Cassette.

The bonus bits:

  • We’re proud to be a carbon neutral agency (since 2008!)
  • Balance is big here, which is why we have a meditation room for quiet moments away from screens and a basketball hoop to encourage a dose of vitamin D between tasks
  • To celebrate 20 years of creativity at Cassette, we have an entire calendar of educational, inspirational and social events scheduled for 2022 (outside of our regular annual events)
  • Every team member has a Learning & Development Plan that sets them up for career success, with regular check-ins to ensure you’re on track to kick important goals
  • 20 years in the game has shown us that big brekkies fuel big ideas, that’s why we have a fully-stocked breakfast bar in the kitchen each day (yes, there’s Nutella)