Apparent Communications
Data Analyst
Redfern
Full-time
Job description
Allow us to introduce ourselves
We’re Apparent, a full-service, independent agency made up of 150 thinkers, creators and solution-makers doing what we do best. One thing you should know about us: we’ve got an entrepreneurial spirit, and we know the work worth doing doesn’t fit into neat, tidy boxes. And neither should you, for that matter. Our warehouse space in Redfern is here for you to gather, make stuff you’re proud of and grow your strengths (even if they have nothing to do with your job description).
We punch well above our weight, with some of the biggest clients in the world on our roster, from tech giants like Google and IBM, to local icons like Tourism Australia and Cricket Australia. Our approach? We call it the red thread. In other words, it’s the thing that connects everything we do, from the customer, through to the client and brand. On any given day you can expect to cross paths with someone in strategy, brand, creative, content production, social media, UX/UI, technology and media planning and buying. Oh and dogs, too. You’ll definitely cross paths with adorable dogs.
A few things you’ll like about working here:
- A flexible and hybrid working policy
- Generous parental leave and summer days off
- Heaps of growth and training opportunities
- 24/7 access to our employee assistance program for you and your family
- Engaged and caring leadership
The role
We’re looking for a passionate data analyst to join our team to add to the vision for our data expertise and delivery within the agency. The role sits within the strategy team, helping to shape the next era of growth for the agency.
Reporting into the Head of Data you will work alongside a data and strategy team collaborating on clients across the automotive space. You will be working with clients and internal stakeholders to deliver segmentation and insights from the data.
You’ll also be responsible for:
- Using client and third party data to inform and guide strategic thinking
- Using a variety of analytical tools such as Adobe Analytics and Google Analytics, Tableau dashboards to make data more digestible
- Using quant and qual research to draw out key learnings
- Developing target audience profiles and writing personas that feel real
- Writing customer journeys based on data
- Quality assurance, making sure the data we use is accurate and actionable
The above is not everything that you’ll be required to do; we expect you will get comfortable with being uncomfortable, willing to step up where required, yet stay humble enough to remember that no job or task is too small. And that’s cool because you like the fact that no one here says, “that’s not in my job description”.
Experience
- 5+ years as a data analyst | planner in a creative agency environment
- In-depth knowledge of data driven marketing trends and technologies, across the marketing landscape
- Exceptional analytic skills, you can make data sing
- Proficiency in reporting and visualisation tools including Google Analytics, Looker Studio, Tableau and PowerBI
- Ability to find your way around different databases, and able write SQL scripts to extract data
- Proven analytical and problem solving skills, with the ability to overlay commercial acumen to recommendations
- Ability to translate technical findings into insights that non-technical stakeholders can understand
- Passionate about data, curious and enthusiastic to learn and grow
- Ability to deliver on high levels of accuracy whilst working under pressure to achieve deadlines in a fast paced environment
Applications close
24/12/2024
About the Company
Campaign Asia Specialist Agency of the Year Gold 2023
Campaign Asia Integrated Agency of the Year Silver 2023
We exist to help our clients find, get, keep and grow customers. We do this by
understanding our clients’ customers at a very deep level; where, how and what to
communicate to them. We leverage our curiosity, use data, creativity and insights in
equal measure to make sure customer engagement is effective, meaningful and
remains relevant.
Our agency’s purpose is grounded in enduring growth – for our people;
To chase opportunities that light you up
To build what makes your work better and easier
To foster your growth and support your potential
And for our clients;
To identify solutions for brands to flourish
To create compelling work we are proud of.
