The Triple Opportunity of Attention


In a marketing first, experts in marketing effectiveness, Orlando Wood and Rob Brittain and pioneer in media science, Professor Karen Nelson-Field, have combined data from the ACA Effectiveness Database* with attention metrics from Amplified Intelligence and emotional response testing from System1, to analyse the impact of creativity, attention and ESOV on business growth.

The findings reveal how the right mix of creative, media and investment can deliver a triple opportunity for attention and maximise ROI for brands.

This webinar followed 2022’s Cannes Lions presentation, The Triple Jeopardy of Attention.



Executive Summary

Download the executive summary free of charge.



Webinar recording

Watch Rob Brittain, Karen Nelson-Field and Orlando Wood talk through the findings of The Triple Opportunity of Attention.





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