Salary Survey

About the dashboard

Advertising Council Australia’s annual Salary Survey dashboard is recognised as the largest collection of salary information for creative agencies in Australia. The dashboard represents a comprehensive market view of the advertising industry’s current pay practice.

The 2023 survey comprised data from 123 agencies nationally, across 171 positions and incorporated 5,050 staff salaries across permanent and part-time roles.
We now have 13 years of salary data dating back to 2009. The only years missing is 2015 and 2020.

This year’s survey yielded some interesting results:

  • The average salary for permanent positions is now $136,900 a $5,800 increase from 2022.
  • The industry is now 57% female and 43% male compared to 48% female and 52% male in 2017.
  • Senior management is now 42% female and 58% male compared to 22% female and 78% male in 2022.

ACA’s annual salary survey is intended to provide guidance for agency management in benchmarking salaries, assisting in the preparation of fair and competitive pay policies to attract and retain the best employees for the business. It is a valuable resource for planning and adapting business models to meet current and future resource demands.


How to order

This survey is only made available to the nominated personnel of participating agencies. Agencies that do not participate in the survey will not be granted access to the dashboard. Participating agencies are bound to maintain the confidentiality of the data and are prohibited from sharing this data with any non participating companies, such as agencies within a network or third party suppliers.

The dashboard is not made publicly available however some key findings may be used publicly by ACA as part of industry reporting.

For more information, please e-mail