Report overview
Attention and Effectiveness: To ESOV and Beyond Part II is a collaboration between Advertising Council Australia and international authorities on marketing effectiveness Peter Field and Rob Brittain, and pioneer in media science Professor Karen Nelson-Field.
A marketing-first, the report provides new analysis of extra share of voice (ESOV) and the ability of media platform selection to amplify or undermine a campaign’s creative strength, to help advertisers increase the certainty of return from their advertising investment.
Buy the report
Purchase a soft copy
Reports in PDF format are free for ACA and CPC members and $75 +GST for non-members. Members can contact hello@adcouncil.org.au for their discount code and enter it at checkout.
Purchase a hard copy
Printed copies of the report are available for $80 + GST and postage (Aus).
international postage fee (if applicable): $20 AUD.
Free Executive Summary
Download the report’s executive summary free of charge.
Watch the webinar
Watch Peter Field, Rob Brittain, and pioneer in media science, Professor Karen Nelson-Field, launch To ESOV and Beyond Part I, and Part II with ACA CEO Tony Hale and Think TV’s Kim Portrate.
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