A Youngbloods creative competition where you’ve gotta sell a brand’s product to its least likely audience.
Reckon you could sell Jetstar to the filthy rich? Or Contiki tours to senior citizens? Well, good news is, you’re gonna get plenty of briefs just like that in the Hard Sell. A creative competition where you’ve gotta sell a brand’s product to its least likely audience. Would we ever receive a brief like that in our day job? Not in a million years. but that’s the challenge. Entries will be judged by some of the best creatives in the biz, plus if you win, you’ll score yourself a seriously good-looking prize. Like a year’s supply of Cadbury choccie. Oh, and guess what? It’s free. Yipeeee! Ready for your first brief?
Product: Cadbury Roses Gift Box
Target Audience: Thirty, flirty and looking for self-love
Proposition: Sell Valentine’s Day chocolate to single people.
See full competition brief here.
Who Can Apply?
The Hard Sell is open to anyone with less than 5 years of experience working in a creative department.
A year’s supply of Cadbury Roses. Delicious. Plus you’ll have your work judged by some of the best creatives in the biz and you’ll go down in history as the first person to win The Hard Sell.
Submissions are due Tuesday 7th December 2021, 5pm AEST. So get cracking.
Completely freeee. Yipeeee!
Entries need to be in black & white and supplied on one A3 page.
All images must be hand-drawn (not computer generated).
No video submissions.
Insight and simplicity is key, so keep it simple.