A Youngbloods creative competition where you’ve gotta sell a brand’s product to its least likely audience.
Background
Well, well, well. Back for more, hey? Your thirst for solving impossible briefs wasn’t quenched by selling Valentine’s Day chocolates to single people? Or maybe you’re a first-timer, and you have no idea what we’re talking about. Hold my beer because it’s time for another round of The Hard Sell, the creative competition where you’ve gotta sell a brand’s product to its least likely audience. The kind of brief that you’d never get at your day job, but you’d totally cheat on your other briefs with. Entries will be judged by some of the best creatives in the biz, plus if you win, you’ll score yourself a seriously good-looking prize. Like a year’s supply of Gage Roads beers, with a carton a month for 12 months. And it’s totally free, so cheers to that! Are you ready for round two?
Brief #2
Product: Any of their delicious craft beers
Target Audience: Beer drinkers who refuse to drink anything but VB, Tooheys, XXXX or Emu Export
Proposition: Broaden your beers horizons
Judges
Competition Judges
Competition Details
Who Can Apply?
The Hard Sell is open to anyone with less than 5 years of experience working in a creative department.
The Prize
A year’s supply of Gage Roads Beer (one carton a month for 12 months). Delicious. Plus you’ll have your work judged by some of the best creatives in the biz and gain some serious bragging rights.
Timings
Submissions are due Friday 25th November 2022, 5 pm AEST. So get cracking!
Entry Cost
Completely freeee. Yipeeee!
House Rules
Entries need to be in black & white and supplied on one A3 page.
All images must be hand-drawn (not computer generated).
No video submissions.
Insight and simplicity are key, so keep it simple.