Report Launch: To ESOV and Beyond

Advertising Council Australia, in partnership with ThinkTV, proudly presents the webinar launch of Australian Advertising Effectiveness Rules: To ESOV and Beyond, a major new report by Rob Brittain and Peter Field.

To access the report, launch recording and nickable charts, proceed to the following link.
If you are a member, email to obtain the member code.

About the event

On Thursday, 1 July, two of the world’s leading authorities on advertising effectiveness, Rob Brittain and Peter Field, and globally-acclaimed researcher in media science, Professor Karen Nelson-Field, will launch their new major report Australian Advertising Effectiveness Rules: To ESOV and Beyond.

The first-of-its-kind report examines the importance of building mental availability, the relationship between extra share of voice (ESOV) and key business metrics, and how advertisers should be setting their budgets to grow.

Join Rob, Peter and Karen as they unveil their new report via a 60-minute webinar that is set to become one of the most talked about online events in our industry this year. Numbers are limited so register now.

Date: Thursday, 1 July 2021
Time: 5.00pm – 6:00pm AEST



Rob Brittain
Director Rob Brittain Consulting
Peter Field
Peter Field Consulting 
Professor Karen Nelson-Field
Founder and CEO, Amplified Intelligence

Moderated by Kim Portrate, CEO ThinkTV Australia and Tony Hale, CEO Advertising Council Australia 

Presented by