Advertising Council Australia, in partnership with ThinkTV, proudly presents the webinar launch of Australian Advertising Effectiveness Rules: To ESOV and Beyond, a major new report by Rob Brittain and Peter Field.
To access the report, launch recording and nickable charts, proceed to the following link.
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About the event
On Thursday, 1 July, two of the world’s leading authorities on advertising effectiveness, Rob Brittain and Peter Field, and globally-acclaimed researcher in media science, Professor Karen Nelson-Field, will launch their new major report Australian Advertising Effectiveness Rules: To ESOV and Beyond.
The first-of-its-kind report examines the importance of building mental availability, the relationship between extra share of voice (ESOV) and key business metrics, and how advertisers should be setting their budgets to grow.
Join Rob, Peter and Karen as they unveil their new report via a 60-minute webinar that is set to become one of the most talked about online events in our industry this year. Numbers are limited so register now.
Date: Thursday, 1 July 2021
Time: 5.00pm – 6:00pm AEST