Advertising Council Australia, in partnership with ThinkTV, has launched a series of reports – To ESOV and Beyond – by Rob Brittain, Peter Field and Professor Karen Nelson-Field.
About the events
Leading authorities on advertising effectiveness, Peter Field and Rob Brittain, and pioneer in media science, Professor Karen Nelson-Field, joined ACA for the launch of To ESOV and Beyond Part I and Part II.
The groundbreaking studies combine long-term, in-market effectiveness data derived from the ACA Effectiveness Database with world-class video attention data from Amplified Intelligence, exploring the impact of creative and media choices on effective Share of Voice metrics.
These events were held for brands and marketers looking to manage their marketing dollars with certainty and prove the effectiveness of their work.
watch the webinars
To ESOV and Beyond Part II webinar
To ESOV and Beyond Part I webinar
Presenters
Moderated by Kim Portrate, CEO ThinkTV Australia and Tony Hale, CEO Advertising Council Australia
Presented by
