Report launch: Attention & Effectiveness

Advertising Council Australia, in partnership with ThinkTV, proudly presents the launch of Attention and Effectiveness: To ESOV and Beyond Part II, a new report by Rob Brittain, Peter Field and Professor Karen Nelson-Field.

watch the webinar


About the online event

Join leading authorities on advertising effectiveness, Peter Field and Rob Brittain, and pioneer in media science, Professor Karen Nelson-Field, for ACA’s launch of Attention and Effectiveness: To ESOV and Beyond Part II.

The groundbreaking study combines long-term, in-market effectiveness data derived from the ACA Effectiveness Database with world-class video attention data from Amplified Intelligence, exploring the impact of creative and media choices on effective Share of Voice metrics.

With a global recession looming, a pervading sense of ‘permacrisis’, and marketing budgets set to be impacted, this event is a must for brands and marketers looking to manage their marketing dollars with certainty and prove the effectiveness of their work.

Numbers are limited, register now.

Date: Tuesday, 21 March 2023
Time: 5.00pm – 6:30pm AEDT
Cost: Free



Rob Brittain
Director Rob Brittain Consulting
Peter Field
Peter Field Consulting 
Professor Karen Nelson-Field
Founder and CEO, Amplified Intelligence

Moderated by Kim Portrate, CEO ThinkTV Australia and Tony Hale, CEO Advertising Council Australia 

Presented by