Advertising Council Australia, in partnership with ThinkTV, proudly presents the launch of Attention and Effectiveness: To ESOV and Beyond Part II, a new report by Rob Brittain, Peter Field and Professor Karen Nelson-Field.
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About the online event
Join leading authorities on advertising effectiveness, Peter Field and Rob Brittain, and pioneer in media science, Professor Karen Nelson-Field, for ACA’s launch of Attention and Effectiveness: To ESOV and Beyond Part II.
The groundbreaking study combines long-term, in-market effectiveness data derived from the ACA Effectiveness Database with world-class video attention data from Amplified Intelligence, exploring the impact of creative and media choices on effective Share of Voice metrics.
With a global recession looming, a pervading sense of ‘permacrisis’, and marketing budgets set to be impacted, this event is a must for brands and marketers looking to manage their marketing dollars with certainty and prove the effectiveness of their work.
Numbers are limited, register now.
Date: Tuesday, 21 March 2023
Time: 5.00pm – 6:30pm AEDT
Moderated by Kim Portrate, CEO ThinkTV Australia and Tony Hale, CEO Advertising Council Australia